top of page
BOO.jpg

OUR BRANDS

All of our brands are produced locally and ethically in small workshops close to their places of creation. A selection of labels that are among the few that remain with a rich legacy of craftsmanship, with their unique and personal projects.

IMG_2046.jpg

(Sarthe, Francia)

Founded in Paris in 1927, this family business has been run by the Beerens family for four generations and has been recognized as the authentic French workwear brand ever since the current owners' great-grandfather founded the brand. Vétra still manufactures all its products in its own factory in the north of France and is famous for its core values: its quality, comfort and robustness. For decades, its garments were distributed by specialty stores and marketed to industrial companies before making the move to concept stores, reinventing itself for a new generation, but staying true to its core values.

Captura de pantalla 2023-03-01 a la(s) 17.17.08.png

(Norristown, Pennsylvania, USA)

Barry Schwartz, Camber’s founder, has been making the best hoodies on the planet for decades. Founded in 1982, Camber Sportswear was born with the goal of creating the best sweatshirts ever made. The best way to understand to what extent they are is to put one on, feel its thickness and appreciate its quality. From his Pennsylvania factory, orders accumulate to the top of a pile and Schwartz and his small team of cutters and sewers assemble the garments, usually at a moderate pace, which is why they have a reputation for being so hard to come by, with an average waiting time of about 9 months. So stay tuned for the next delivery if you want to get one…

la paz boo.jpg

(Porto, Portugal)

La Paz is a menswear brand inspired by the Atlantic, its people and its traditions. We stock it since their very first collection and we are particularly fond of it. Each collection continues to conquer us with its character and quality. They work in a direct relationship with some of the best local manufacturers, crossing their knowledge with a unique approach to the design and manufacture of durable and timeless goods.

patrick.png

(London, UK / Hong Kong, HK)

The youngest of the brands to join our selection. Standard Types is a project created by Patrick Wong, born in Hong Kong but living in London, where he studied fashion. Exaggerated volumes give this firm an Asian touch that reflects its passion for vintage workwear, from which it takes inspiration. Patrick produces his garments in a small factory 200 kilometers from his hometown, personally overseeing the quality and sustainability of the process.

pofl.JPG

(Porto, Portugal)

A long-standing family tradition of shirtmakers led the brothers António and Manuel Magalhães to create their own brand. Proud of the knowledge of Portuguese craftsmanship, their shirts are made following the tradition that is preserved in the towns of northern Portugal, by master craftsmen. Its inspiration also comes from the Portuguese tradition and its people.

Rikki-Kher-kardo-borderandfall-feature-image.jpg

(New Delhi, India)

Kardo is a brand that celebrates Indian artisanal textile craft and the amazing people who are keeping these traditional techniques alive. Created by Rikki Kher in 2013, the brand's philosophy is based on quality and on putting artisans at the forefront. We often associate Indian production with unfair wages and unsafe or unhealthy work environments, Kardo is the antithesis of all this, it is a project created by young local talent, in their own workshop in New Delhi where it is transparently shown how many hands are involved in the making of each piece, highlighting the craftsmanship and the processes of the artisans.

IMG_2049.jpg

(Sarthe, France)

Founded in 1935, Danton began making traditional French workwear, such as overalls and aprons, at their small workshop in central France. Its resistant garments were supplied for decades to French public administrations such as the RATP (Paris Metro) or SNCF (French Railways). The firm continues to produce part of its collection from France and a new line designed and made in Japan.

OUTLAND BOO.jpg

(Paris, France)

Born in 2018 under the name of Outland, this label recently changed its name to the more french Parages, starting a new era but keeping all it's substance. Parages is a small personal project created by two old friends Jeff and Olivier, which mixes elements of sportswear with workwear codes to create a contemporary and timeless wardrobe. Made in highly qualified factories, in France and Portugal, with meticulous attention to detail and constant love for the tailoring process, that you instantly notice by trying on any of their garments.

merzb.JPG

(Berlin Germany)

The company was originally founded in 1911 in the German Alps and operated for several decades before closing. In 2010, Peter Plotnicki discovered the factory full of authentic knitting machines from the 1920s to the 1960s, covered in dust, but completely intact. So he decided to revive these machines to make new, but traditionally made circular knitted fabrics, with good and sustainable materials, passion, heart and soul.

norse projects boo.jpg

(Copenhagen, Denmark)

.

Norse Projects collections have a recognizable Scandinavian flair: clean, basic and functional. The project, which is defined as a studio that develops projects around art, design and functionality, produces its garments in the best workshops in Europe (mainly in Italy and Portugal) always taking care of every detail and with great quality.

IMG_2066.PNG

(Marseille, France)

Coming directly from China, this suit is a true symbol. Although imposed by Mao Zedong on the country's working class, it was very popular during the communist era. Known since ancient times in our Mediterranean basin, the "Shanghai Blue" invaded the French-speaking and North African colonies thanks to a Frenchman, who during the 1960s allied with a Chinese to distribute thousands of pieces of the famous costume of Chinese peasants and workers. In Marseille, this solid and easy-to-wear suit is still considered part of the local culture.

gettyimages-1149152001-2048x2048.jpg

(Normandy, France)

Saint James, born in 1889, has been a wardrobe staple for French fishermen and sailors for over a century. Their unique know-how and tradition, born on the looms of the Mont Saint Michel bay, allows them to continue to manufacture resistant and durable nautical garments, faithful to their origins. Their Breton striped t-shirts and jumpers are a timeless classic and a French national icon for generations.

9jvnTcFQRYax8qFO0e2F.jpg

(Portland, Oregon, USA)

For over 150 years, Pendleton has been an aesthetic icon of the American style. After six generations of family management, the company remains dedicated to preserving its legacy of authenticity and craftsmanship from its looms in Oregon. Pendleton's passion for the quality of its pure virgin wool blankets, inspired by Native American designs and legends, has earned them international recognition and respect.

Tue_Deleuran_dontt.jpg

(Copenhagen, Denmark)

 

Tue Deleuran founded Colorful Standard in 2017, a brand that is based on the love of color and simplicity. A line of basics with clean pieces and with an eco-responsible approach. Covering all the shades of the rainbow and applying them to garments and accessories that are designed to last. Made in Portugal with 100% organic cotton and 100% Italian superfine merino wool.

MUSGO REAL BOO.jpg

(Porto, Portugal)

Created in the 1930s, Claus Porto has been manufacturing the Musgo Real line for almost 100 years and it has remained a classic found in many Portuguese houses for several generations. As in a time capsule, the brand retains its classic aesthetic, and its products have maintained the rich formula of its incredible soaps and colognes.

Captura de pantalla 2023-09-18 a la(s) 18.16.03.png

(London, United Kingdom)

Founded in 2020, Service Works arises from the personal experience of its founder, who grew up in a family-run hospitality business and who wore his chef trousers outside of work and went skating in them. Starting from the comfort offered by this elastic waist garment, he has created an entire line of clothing, using heavier weight fabrics and organic cottons ideal for daily use. This new label, provides freshness and an interesting twist to what we understand as workwear. Furthermore, as an important part of the project, he frequently carries out amazing collaborations with restaurants and chefs in London or Paris.

elosegui-2.JPG

(Tolosa, Spain)

In its 160-year history, Boinas Elosegui has gone from being a small local artisan to dressing the heads of half the world. Born in 1858, this family-run business continues to produce its famous berets completely manually in its centennial factory in the town of Tolosa in the Basque Country, where machines from the first industrial reconversion coexist with 21st Century technology.

bottom of page